London's 'other art fair' returns in Frieze week

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The Other Art Fair

16–19 October 2014

Old Truman Brewery, London E1

The artist-led Other Art Fair presents its seventh edition this October, overlapping Frieze, which is at Regent's Park 15–18 October.  Returning to East London’s cultural centre, the Old Truman Brewery the fair will be a major satellite event of this exciting period in London’s art calendar. The Other Art Fair will be presenting alongside Moniker Art Fair with one ticket providing admittance to both fairs.

2014 is the second occasion that The Other Art Fair has been staged during Frieze week, following both the huge success of October 2013 and the long-established April edition in Marylebone, which this year enjoyed excellent sales and record visitor numbers. April 2014 was crowned by a collaboration with the inimitable Tracey Emin,   whose series of unique and affordable limited edition works produced especially for the fair proved a considerable draw.

Visitors to the forthcoming edition of the fair will be able to enjoy artwork from exciting international artists alongside a programme of lectures, workshops, live music and interactive theatre.

The fair’s uniquely democratic and inclusive ethos has rightly won it a niche as one of the capital’s favourite art events; since 2011 it has become a great place to discover new up-and-coming artists for both first-time buyers and established collectors. A record number of artist applications this year means that there will be 25% more exhibitors and an even greater selection of work to view in October 2014.

Praise for The Other Art Fair, April 2014

‘We love this artist-led extravaganza....a prestigious showcase for up and coming artists, you can feel very smug discovering the next big thing’. FabricMagazine

The participating artists have been selected by a panel of industry experts including: Anita Zabludowicz, Founding Director of the Zabludowicz Collection, Omar Kholeif, Curator at Whitechapel Gallery, Sophie O’Brien, Senior Curator at the Serpentine Gallery, and the artist Polly Morgan. The support and participation of these leading figures within the international art scene is testament to the growing importance and authority of The Other Art Fair within the UK’s creative landscape.

Fair Director Ryan Stanier commented:

‘Our aim has always been to provide an accessible platform for artists to exhibit and reach a growing audience of people who love art and want to collect – we want it to be a great experience for them’.

The Other Art Fair
16–19 October 2014
Old Truman Brewery
91 Brick Lane
London E1 6QL

Visitor Activities (see the Other Art Fair's website for full range)

Immersive Theatre
Innovative theatre group 'non zero one' will engage the more curious of visitors in a mysterious and immersive drama involving two messages, two rooms and two completely unique experiences.

Photo 21
A section of the fair dedicated to photographic artists,  presenting the best of what’s new in contemporary photography.

Talks & Workshops
There will be a variety of talks, curated walks and interactive workshops available for visitors to participate in throughout the weekend.

Kids Create
Children aged between 3 and 10 can unleash their artistic flair in a creative treasure hunt, engaging directly with the art at the fair.

Food and drink
An urban garden cafe where visitors can relax and enjoy snacks and coffee from Monkshood Coffee, one of London’s favourite independent baristas. Visitors can also refuel on freshly baked pizza at the fair’s pop-up pizzeria. Meanwhile in the bar, you can sip on cocktails and craft beers from leading British distillers and local London breweries.

Online Shop
Every participating artist will be given a profile on The Other Art Fair’s online shop, allowing them to continue selling their work through the platform for the entire year.

If you are not a subscriber to Cassone and would like to try the magazine free for one week, please go to our Registration page and follow the instructions on screen, using the CASSTRY voucher code instead of paying.