Go sky high and share your view of London

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EDF Energy London Eye to lift London with an inspiring perspective for 2013

The EDF Energy London Eye has teamed up with renowned London photographer Matt Stuart to inspire Britons on a free rotation on the London Eye.
 
The EDF Energy London Eye has teamed up with acclaimed street photographer Matt Stuart to bring to life many of the inspiring perspectives that make London one of the world’s ‘must see’ places. Stuart has taken 12 pictures from the London Eye that capture the essence of London.
 
To encourage people to get out and take the opportunity to look at their capital city differently, on Saturday 19 January the London Eye will ‘Lift London’ by offering a free rotation at 9.30a.m. that day. In exchange the London Eye is asking for them to share a photo, a doodle or any other image inspired by their visit.
 
Matt Stuart commented:

London is one of the most exciting cities in the world and we sometimes forget this. My work is all about finding inspirational perspectives from the everyday. The London Eye offers some of the very best views of London and every view is different, so the pictures I have taken try to bring to life the people and the skyline of London. I hope people taking their free visit will be able to find their own inspirational perspective.
 
Helen Bull, Marketing Director at EDF Energy London Eye said:

The London Eye has been an iconic part of the London skyline for 13 years and offers the best way to see the capital. The London Eye is unique and through ‘Lift London’ we wanted to offer people the chance to visit for free in order to find their own inspiring perspective at the start of 2013.
 
Some of those attending on Saturday 19 January can enjoy a master class from Matt, including helpful tips on capturing great photographs and how-to tips on finding inspiration. The best photographs will be exhibited by the London Eye via Facebook.
 
To take part in this unique mass-art project Tweet @TheLondonEye #LiftLondon or just turn up on the day before 9.30a.m. ready to be inspired.

Please note that tripods and excessive and oversized equipment and materials will not be allowed in capsule. Free entry is limited to available places.
Check londoneye.com for further terms and conditions and information